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Natalie Harrington
SpeakUp
UX/UI Case Study
Role: UX and UI research and design
Duration: 2 weeks
create a conceptual app to help adults with public speaking skills
Goal
Project Overview
A conceptual app to assist adults with improving their public speaking skills. The app's concept allows for users practice their skills on their own with a tutor, or participate and organize events to continue their skills.
The Challenge
Many adults that are interested in improving their public speaking skills have busy schedules and their own way of learning. It is important to provide an easy-to-use tool for users to access from their smartphones and improve their skills.
The Approach
To create an app that allows users to easily work on their public speaking skills at their own pace, and in their own way.
Design Process
Empathize
Competitive Audit
User Research
User Interviews
Define
User Journey Map
Personas
Ideate
User Flow
Information Architecture
Design
Wireframes
Mockups
Prototypes
​
Test
Usability Studies
Refine Designs
User Research
Competitive Audit
Persona
Frank K.
Age: 37
Education: Master's
Hometown: Chicago, IL
Family: Single
Occupation: Architect
"As someone who is interested in improving their skills in public speaking for work, I need an app that allows me to work with tutors within my schedule and am able to join groups to work on my skills."
Goals
to be able to easily find a tutor to work with me one on one
I would also like access to other tools to help improve my public speaking skills on my own
"I would like to be able to use an app that allows me to easily find tutors to help with my public speaking skills, and assist with other tools to continue improving my skills."
Frustrations
It is sometimes difficult to get feedback when posting online, and it would help to have an organized space with encouragement for feedback
Paper Wireframes
Digital Wireframes
Low-Fidelity Prototype
Digital Mockup
Usability Studies
User Pain Points
2
Photos
created larger photos that are easier for users to see; consider clickable photos that enlarge to the screen size
1
Lack of Dock
Included a dock at the bottom of each page for users to find main functions, and left the hamburger menu for more specific needs
3
Find a Tutor
Some users expressed interest in being able to book the same tutor for recurring sessions
Before Study
After Study
Findings
Round 1
icons and photos should be larger so that users are able to see them clearly and navigate easily
map page should be broken up more so the search function is larger and easier to use
there should be an added confirmation page so the ordering process is not abrupt
Round 2
there should be an added section for users to save their favorites, for easy ordering
there should be points that users can accumulate for deals from trucks
weekly schedules for trucks should be added so users can plan ahead
High-Fidelity Prototype
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